Mustard – Rad All Day

A few years down the line, on a hot summer morning; wouldn’t you love to dig your wardrobe and have that ideal summer dress in the perfect fabric? Would you want to care to hoots about what’s trending or what’s not? Get on the Slow Fashion bandwagon.

The term Slow Fashion is doing quite the rounds on all platforms concerning fashion; but it can only be operationally defined, as a string of words cannot completely explain its meaning. However, it can be synonymously used for “trustworthy” fashion. Every so often we’re presented with heart wrenching tales of ‘I made your bag, I made your clothes’ – the victims of high/fast fashion as they call them. Slow Fashion started out as a movement to overcome this trend with time.

Slow fashion as the name suggests aims to decrease the speed of production, consumption and disposing by enabling you to place greater appreciation on your purchase. You might want to carefully consider an acquisition, concerning fashion, instead of having just another addition to your wardrobe which may be only worn for one occasion.

Makes you Responsible

Love how Ankita points out in one of her posts, that over the years she’s accumulated way too much jewelry and how in an effort to change that, she has stopped buying cheap accessories completely. What she is consciously trying to do now is to ‘invest’ in pure/precious metal jewelry that will last forever and can be passed down to anyone and more importantly, acquired from brands and people whose aesthetics she deeply admires.

While buying clothes, we’re willing to pay for anything that we think looks good on us. Slow Fashion encourages us to slow down and be conscious about our decisions while shopping.

Educates

Revolving around the concept of being able to know who made your clothes, where was the fabric sourced from, how much time did it take to create it and how different things came together for that particular piece of fashion to come to the market; Slow fashion helps us discover and educate ourselves on the process. It also enables us to not compromise on quality as we are aware of the process behind it.

It tells a story

It highlights the craftsmanship of the people who make them and weaves a story of where it came from. Investing in Slow Fashion helps us express ourselves, what we stand for and what we feel, through the clothes we wear.

It helps you tell a unique story. Slow fashion brands are usually small-scale, making indie clothes and most pieces are hard to be recreated. So, it’s quite unlikely that you’d pass by someone on the street wearing the same top. If you do, it gives you a chance to interact with other people out there who are keen on investing in the same fashion that you do; it helps you strike a chord.

Builds a Community

Shared passions and purposes are what drive these movements and they make way for lasting relationships between, the makers, the brands and customers. This automatically changes the process of purchasing; it moves away from merely purchasing some goods from a seller to investing in a shared vision because you respect the people who make exactly what you love and helps you familiarize with other people who share the same interests.

Roots by Nangalia Ruchira

One such name for Slow Fashion that we had the chance to work with is Ruchira Nangalia. She hails from Jaipur and her love for the place transcends into her creations.

Her newest collection titled “FLUID’ is an amalgamation of stripes and hand-looms with a hint of androgyny rawness. The collection is the epitome of Jaipur’s immemorial craftsmanship translated into a contemporary form.

A juxtaposition of handwoven fabrics sourced from South India in earthy colors mixed with a mustard palette gives it that freshness needed for summer. The designs, needless to mention, are bold, raw, and chic in character confabulating an androgynous yet feminine look.